City Pastry Festival

PROJECT OVERVIEW
This 10-week visual system and product design project conceptualized the end-to-end user experience for the City Pastry Festival, a 3-day campus event at the University of Washington. Designed specifically to make Seattle's culinary luxuries accessible to busy, budget-conscious university students, the project spans both physical and digital touchpoints. I conducted competitor benchmarking and persona journey maps to uncover spatial friction points, which I then translated into a cohesive visual identity, environmental wayfinding signage, a physical tactile ticket experience, and a high-fidelity mobile application in Figma.
TIMELINE
10 weeks
TOOLS
  • Figma
  • Canva
  • Miro
METHODS
  • Competitor Analysis
  • Persona Development
  • Customer Journey Mapping
  • Typography & Color Theory Mapping
  • Information Architecture (Map & Signage Design)
  • User Flow Mapping
  • Wireframing & Rapid Prototyping
  • Task-Based Usability Testing
KEY RESULT
  • Designed a seamless physical-to-digital event ecosystem: Translated raw user insights into a unified event experience, creating optimized physical crowd-management solutions alongside a high-fidelity mobile application tested to streamline vendor and performance discovery.